Upside/down 2.0: Business in the 21st Century — APA2156.01
We have all unknowingly adsorbed business startup mythologies in our culture as fact – like the viability of starting in a garage or basement, starting small, and with little capital, as well as whatever clickbait faux news (“Young Billionaires!”) we read in the newest online forum dedicated to start-up culture. These success stories are all wrong, or “upside /down”, for the